We build calm, intelligent apps that make everyday life easier, starting with knowing exactly what’s on your plate. One photo is all it takes.
Each app takes one everyday source of friction and makes it calmer and clearer. These three are just the beginning: around eight more are already in the works.
Snap a photo of any meal. See the nutrients that matter to you, allergens from your profile, harmful substances and a healthier swap, in seconds.
Free picture schedules and tap-to-speak boards that help carers and support workers build calm, predictable routines.
Visit RoutineBuddy →AI-assisted stock counting and audits for small businesses. Count faster, catch mistakes, and stop doing inventory on paper.
Join the waitlist →Food, steps, routines, reminders. We bring the things you care about into one calm view, so nothing slips.
No endless menus or manual logging. Point your camera, tap once, and get an answer you can act on.
Smart suggestions do the thinking for you, like a healthier swap when a meal doesn’t suit your goals.
Get Dietary Insight free on the App Store or Google Play. Every new user gets 7 days of Premium included.
Add your allergies and health goals once, then take a photo of any meal: home-cooked, takeaway or restaurant.
Get nutrients, allergen alerts and a healthier swap in seconds, and watch your daily patterns build over time.
Emmanuel lives with type 2 diabetes and high blood pressure. Dietary Insight started as the tool he needed for himself.
SimplerLivez is a UK technology company built on innovation, collaboration, consulting and training. We pair nearly a decade of cloud and back-end engineering with a simple rule: if it isn’t easy to use, it isn’t finished.
Beyond our apps, we help startups, teams and the next generation of engineers build on solid cloud foundations.
Hands-on help taking your product from idea to a reliable launch.
Find the waste in your cloud bill. Past clients have cut costs by up to 60%.
Infrastructure, containers, DevOps and databases across AWS, GCP and Azure.
Practical cloud and DevOps training for teams, institutions and young people.
A new practical guide every day, checked against NHS and Diabetes UK advice.
Read the blog →Yes. Every new user gets 7 days of Premium free. After that you keep the free plan with 3 AI scans a day, plus allergen alerts, key nutrients and a daily health summary. Premium is £3.99 a month.
Unlimited scans, harmful-substance alerts, healthier swaps, food comparison, net balance, Apple Health and Health Connect sync, and no ads.
We only use your data to run the app and give you your results. You can ask us to delete your data at any time by emailing hello@simplerlivez.com. Our privacy policy explains everything in plain English.
Dietary Insight is available for iPhone on the App Store and for Android phones on Google Play.
No. It gives helpful estimates and general guidance to support everyday choices. Always follow advice from your GP, diabetes nurse or dietitian, and check food labels if you have an allergy.
Questions about our apps, a cloud project, training for your team, or joining the Smart Count waitlist? A real person reads every message.
How Simplerlivez collects, uses, stores, and protects information across our website and live apps Dietary Insight Cam and Routine-Buddie.
Effective date: September 18, 2026
Simplerlivez is a technology company that builds digital products and provides innovation, collaboration, consulting, and training services. This Privacy Policy applies to the Simplerlivez website and our live apps, Dietary Insight Cam and Routine-Buddie. It also covers Smart Count as a planned product if and when it becomes available. In this policy, “we”, “us”, or “our” means Simplerlivez.
Depending on how you use our website or products, we may collect:
We do not ask you to provide more personal information than is reasonably necessary for the relevant feature. Please do not enter highly sensitive information unless the product specifically requests it and you are comfortable doing so.
We use information to:
Dietary Insight Cam is intended to help people understand food information, not to diagnose, treat, or prevent any medical condition. Its insights should not replace advice from a qualified healthcare professional. Routine-Buddie and Smart Count similarly support decisions and workflows but do not guarantee a particular outcome.
Our website may use cookies or similar technologies that are necessary for functionality, security, preferences, and anonymous or aggregated analytics. We may use analytics information to understand which pages and features are useful and to improve the experience.
For the website, we use Google AdSense to display advertising. Google and its partners may use cookies or similar technologies to personalise or measure those website ads, subject to their own policies and your available choices. You can learn more about how Google uses information from sites and apps that use its services at Google’s partner-sites information. You can manage some advertising preferences through Google’s Ads Settings. Blocking cookies may affect some site functionality.
Our mobile apps may use Google AdMob to serve in-app advertising. AdMob may use the device’s advertising identifier and related device or usage information to deliver, personalise, or measure ads, subject to Google’s policies and the choices available on your device. This app advertising is separate from the Google AdSense advertising used on our website.
Information submitted through our website is stored using our hosting and application infrastructure. Dietary Insight Cam data and Routine-Buddie data may be stored in the app systems and databases needed to provide their features, and may be accessible to the account holder or organisation that manages the relevant account. We use reasonable administrative, technical, and organisational safeguards designed to protect food scans, nutrition and allergy information, routines, schedules, communication-board content, and other personal information against unauthorised access, loss, misuse, or alteration. No internet transmission or storage system is completely secure, so we cannot promise absolute security. Please use strong passwords where available and let us know promptly if you believe an account or message has been accessed improperly.
We may use trusted third-party providers for hosting, databases, analytics, advertising, email, authentication, cloud infrastructure, error monitoring, and payment or app functionality. These providers may process information only as needed to provide services to us and under their own terms and privacy policies. Our current website advertising provider is Google AdSense, while our mobile apps may use Google AdMob for in-app advertising.
We do not sell personal information. We may disclose information when you ask us to, when it is necessary to provide a service, to protect users or our business, to comply with law or legal process, or as part of a merger, acquisition, financing, or transfer of assets. We may share aggregated or de-identified information that does not reasonably identify you.
Depending on where you live, you may have the right to request access to, correction of, deletion of, or a copy of your personal information. You may request access to or deletion of your Dietary Insight Cam data or Routine-Buddie data by emailing hello@simplerlivez.com. Please tell us which app and account or organisation the request relates to, and whether you are requesting access, correction, export, or deletion. For Routine-Buddie, a carer, support worker, organisation, or other account administrator may need to make the request on behalf of the person they support, where appropriate. You may also be able to object to or limit certain processing, withdraw consent where processing relies on consent, or ask us to stop sending marketing messages. You can unsubscribe from promotional emails using the link in the message or by contacting us.
To make a privacy request, email hello@simplerlivez.com. We may need to verify your identity before completing a request, and some information may need to be retained to comply with law or resolve disputes. If you are in a jurisdiction with a supervisory authority, you may also have the right to contact that authority.
Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, please contact us so we can review and delete it where appropriate. If a product is used in a care, education, or family setting, the responsible adult or organisation is responsible for deciding whether its use is appropriate and for providing any required permissions.
We keep website information for as long as reasonably necessary to respond to enquiries, provide services, maintain business and security records, resolve disputes, comply with legal obligations, and enforce agreements. For Dietary Insight Cam and Routine-Buddie, we retain app data for as long as the relevant account or organisation needs the app, or until the user or an authorised account administrator requests deletion, unless a longer period is required by law or reasonably necessary for security, dispute resolution, or legal compliance. Retention periods vary by the type of information and the product. When information is no longer needed, we delete it, anonymise it, or securely isolate it where deletion is not immediately possible.
We may update this Privacy Policy as our website, products, or legal obligations change. When we do, we will post the revised policy on this page and update the effective date. Your continued use of a service after an update means the revised policy applies to your use going forward.
If you have questions, concerns, or requests about this Privacy Policy or how Simplerlivez handles information, please contact us at hello@simplerlivez.com.
The terms that apply to your use of the Simplerlivez website and our live apps Dietary Insight Cam and Routine-Buddie.
Effective date: September 21, 2026
These Terms and Conditions (“Terms”) govern your access to and use of the Simplerlivez website (simplerlivez.com) and our live apps, Dietary Insight Cam and Routine-Buddie, including any related services we offer (together, the “Services”). In these Terms, “we”, “us”, or “our” means Simplerlivez, and “you” means any person who accesses or uses the Services.
By accessing or using the website or either app, you agree to these Terms. If you do not agree, please do not use the Services. If you are using an app on behalf of an organisation, a person you support, or a child, you confirm that you have the authority to accept these Terms on their behalf and that you accept responsibility for that use.
Simplerlivez is a technology company. Our website provides information about our business, our products, and our consulting and training services, and lets you contact us. Our apps provide features designed to make everyday tasks simpler:
We may add, change, or remove features at any time, and we may limit or suspend access to part or all of the Services for maintenance, security, or operational reasons. Some features may require an account, a compatible device, or an internet connection. Smart Count is a planned product and is not currently available; if it launches, an updated version of these Terms or separate terms may apply.
You agree to use the Services lawfully and respectfully. You will not:
We may suspend or terminate access if we believe you have breached these Terms or where required to protect the Services or others.
Where a feature requires an account, you agree to provide accurate information, keep your account details and password secure, and accept responsibility for activity that occurs under your account. Please notify us promptly at hello@simplerlivez.com if you believe your account has been compromised or used without permission.
For Routine-Buddie, an organisation or carer may manage an account that is used by or on behalf of the people they support. The account holder or administrator is responsible for how the account and its content are used and for ensuring that any necessary permissions and consents are in place.
We aim to keep our apps reliable and easy to use, but the Services are provided on an “as available” basis. We do not guarantee that every feature will be uninterrupted, error-free, or available at all times, or that scans, schedules, or generated content will always be accurate or suitable for your situation. You are responsible for reviewing any information the apps provide before relying on it.
Dietary Insight Cam depends on the quality of the image or label you scan and on third-party data sources, and may not recognise every product or ingredient. Routine-Buddie content is created by carers, support workers, or users, and we are not responsible for the accuracy or appropriateness of that content.
Some features of Dietary Insight Cam may be offered as paid subscriptions or one-time purchases, such as premium scans, harmful-substance analysis, or healthier product swaps. Where a payment applies, the price, billing period, and renewal terms will be shown before you confirm a purchase.
Routine-Buddie is offered free for carers and support workers. We may introduce optional paid features in the future, and any such features will be clearly described before purchase.
“User content” means anything you create, upload, enter, or generate through the apps — for example, food scans and dietary preferences in Dietary Insight Cam, or routines, schedules, and communication-board content in Routine-Buddie.
Please do not enter sensitive information about another person without the appropriate consent and authority, particularly in a care or support setting.
Dietary Insight Cam is intended to help you understand food information and make more informed everyday choices. It is not a medical device and does not diagnose, treat, cure, or prevent any medical condition, allergy, or dietary disorder.
Nutritional information, allergen alerts, and dietary insights are generated from scans and third-party data and may be incomplete or inaccurate. Always read the physical product label and rely on the manufacturer’s information for allergens and ingredients. If you have a medical condition, allergy, or specific dietary need, consult a qualified healthcare professional before making decisions based on the app. Never rely solely on Dietary Insight Cam when an allergen exposure could pose a serious health risk.
Routine-Buddie is a tool to support carers, support workers, families, and the people they support. It does not replace professional judgement, care plans, or the instructions of a qualified provider.
The Services, including the website design, text, logos, app interfaces, software, and features, are owned by Simplerlivez or our licensors and are protected by intellectual property laws. You may use the Services for your personal or internal organisational use as intended, but you may not copy, modify, distribute, or resell our content or software without our written permission.
As set out above, you retain ownership of your user content. Feedback or suggestions you provide about the Services may be used by us without restriction or compensation, unless you tell us otherwise in writing at the time.
The Services may rely on or connect to third-party services, including app stores, hosting and cloud providers, data sources, analytics, and advertising. Our website uses Google AdSense to display advertising. Google and its partners may use cookies or similar technologies to personalise or measure ads under their own policies and your available choices.
We are not responsible for the content, practices, or availability of third-party services or advertisements, and any dealings with third parties are solely between you and them. Third-party links are provided for convenience and do not imply endorsement.
Your use of the Services is also governed by our Privacy Policy, which describes how we collect, use, store, and protect information across the Simplerlivez website, Dietary Insight Cam, and Routine-Buddie. The Privacy Policy is incorporated into these Terms by reference and is available at simplerlivez.com/#privacy-policy.
The Services are provided “as is” and “as available” without warranties of any kind, whether express or implied. To the fullest extent permitted by law, we do not warrant that the Services will be accurate, reliable, uninterrupted, or error-free, or that they will meet your specific needs. Any reliance on the Services is at your own risk.
In particular, dietary, allergen, and health information from Dietary Insight Cam, and routines or communication content from Routine-Buddie, are provided for general assistance only and are not a substitute for professional advice.
To the fullest extent permitted by law, Simplerlivez, its directors, employees, partners, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, goodwill, or health, arising out of or related to your use of (or inability to use) the Services — whether based on contract, tort, or any other legal theory — even if we have been advised of the possibility of such damages.
Where applicable law does not allow certain limitations, our liability will be limited to the maximum extent permitted by that law. You acknowledge that the Services are not intended for use in situations where failure could lead to serious injury or harm, and that you are responsible for seeking appropriate professional advice in such cases.
We may update these Terms from time to time to reflect changes to our Services, legal requirements, or practices. When we do, we will post the revised Terms on this page and update the effective date. Your continued use of the Services after a change means you accept the updated Terms. Where a change is significant, we will take reasonable steps to notify you where practical.
You may stop using the Services at any time, and you may cancel any paid subscription through your app store or payment platform account.
We may suspend or terminate your access to the Services, or delete accounts and user content, where we believe you have breached these Terms, where required by law, or where we decide to stop offering a feature or Service. Provisions that by their nature should survive termination — including those on intellectual property, disclaimers, and limitation of liability — will remain in effect.
These Terms are governed by the laws of the jurisdiction in which Simplerlivez operates, without regard to its conflict-of-laws rules. You agree to the exclusive jurisdiction of the courts of that jurisdiction for any dispute arising out of or relating to these Terms or the Services, except where mandatory consumer protections in your country of residence give you the right to bring a claim in your local courts. If any part of these Terms is found to be unenforceable, the remaining parts will continue in full force.
If you have questions or concerns about these Terms or your use of the Services, please contact us at hello@simplerlivez.com.
